Sample Personal Promotional Letters

Letter 1

[NOTE: Any words inside [brackets] are instructions for you and should not be included in your final letter.]

I'd like to invite you to join my personal marketing team; an opportunity to make money from every time zone on earth....even while you sleep. Here's what you'll enjoy:

  • Operating from the comfort of your own home.
  • Whatever amount of time you have - full, part, or spare - is all you need.
  • You'll hold onto money other companies want you to spend on inventory, equipment, employees or office space.
  • Your customers can choose from hundreds of fascinating products and leading-edge Internet services with proven appeal.
  • Beautiful, color catalogs and pre-designed, personalized Internet sites make you look like a "pro" instantly.
  • You'll receive credit on every sale by coding your catalogs and other literature with your Communicator number. Also, your free Website links customers to your account number so that you get credit for all their purchases throughout their "virtual visit" to your site.
  • You'll have all the benefits of a full Website, even if you don't know a thing about HTML, and even if you don't own a computer.
  • You won't need to do paperwork, take calls, fill orders or package and ship - we'll do it all!
  • You won't need credit card merchant status or worry about verifying personal checks.
  • If your customer decides to join Future World, you receive $10.00 to $35.00 each month (see enclosed brochure).

Setting up you own system yourself, with all these features, might cost you $250,000 or more. But, as a Future World Communicator, your cost is less than two dollars a day. No other home business opportunity offers all this at any price.

Start by harnessing the money-making power of the Internet!

Imagine marketing the latest information products to 40 million people worldwide while you sleep, play golf, watch television, or even travel on vacation.

It may sound incredible. But, the Internet - that headline grabbing, techno-miracle that everyone is talking about - actually makes it possible. You can start making money from it immediately, even if you don't currently surf the Net or know the first thing about computers. Future World's sensational new Internet Web Site - an elaborate Virtual Catalog Showroom in cyberspace - is on-line and fully-operational, right now. It's called Star Gate™ And, what it can do for you will knock your socks off!

Here's How Star Gate™ Works

When a potential customer unlocks the electronic doors to this on-line Catalog Showroom using your Comm Number, the Future World Host Computer uses its copyrighted Star Gate™ program to instantly transform what a visitor sees. In less than a quarter of a second, it becomes your personal Internet Showroom - an Internet presence that rivals some of the world's largest corporations. From a visitors perspective, these are your products. Your name is splashed across the Marquee and your Comm Number appears on the on-line Order Form.

Activating your free personal Internet Showroom is easy. Just visit the "Clone" site at: clone.fw7.com and enter the Access Code FW?-XXXXX [Be sure to include the correct brochure code in place of FW? and insert your 5-digit Comm Number in place of the five X's] Then, simply fill in the Enroll and Clone information, and your new website will be automatically cloned and on-line in about 15 minutes. Finally, just mention your personalized Internet Showroom URL address: http://future-world.com/cgi-bin/catalog/(YOUR COMM NUMBER) in all your ads and mailings. Anyone with an Internet connection can log on, look around, and begin ordering any of your products in seconds.

The Internet population is currently expanding at a rate of 6% per week. So, this marketing approach alone could be incredibly profitable for you. But, Star Gate™ is only the first step. There is much more...

In addition to being able to offer leading edge information merchandise on your own Internet E-Commerce site, you can actually sell in Internet itself. In additional to your catalog showroom, you'll also receive three additional E-Commerce sites that allow you to offer, Internet Dial-up Access services, Internet Web Hosting and Internet Domain Name Registration services to customers worldwide...at prices well under those of major competitors, and still earn commissions of 25% to 40%. Best of all, Internet services commissions are continuous forms of income that continue to flow in, month-after-month, year-after-year. So, once you establish a group of Internet services customers, you may find yourself "set for life".

No technical knowledge is required to market these Web services. Our technical support department handles everything for you. This frees you to focus on the fun part of your business...advertising and promotion. The Internet appears in the headlines everyday. Owning a piece of the Internet and being able to sell it to others is one of the most bankable businesses you can operate. You'll have your own sites and your own unique Internet Domain Name to give your business its own personal and profitable identity.

How profitable? I'd like to promise that you'll make a million dollars your first year. But, I can't. No one can. I can assure you that Future World imposes few limits on your marketing activity and no limit on your income. Comms who like the Future World concept, but have yet to begin promoting it to any extent, earn little or nothing. Comms who communicate (advertise and promote) actively and regularly, part-time, are earning a worthwhile income. And, Comms who promote the company exclusively, usually earn incomes large enough that Future World has agreed not to disclose them.

Once you begin seriously marketing, there are many automatic profit multipliers, built-into the system, that can increase your income dramatically. When these "kick in", things really start to happen.

(1) Ride-along advertising material is included automatically with every outgoing Future World shipment to your customers, including the latest Catalog and brochures for interesting related products. Commissions from all orders and reorders from this literature are sent to you, automatically, for as long as you subscribe. So, the more orders you generate, the more reorder commissions you will receive.

(2) Recurrent Customers, such as libraries, book shops, colleges, retail stores, fund raising organizations, company training divisions, and language schools, buy repeatedly with increasing volume. Using Future World's wholesale quantity discount program, you can purchase at up to 85% off retail, and then resell to these quantity buyers at discounts of 20% to 40%. Recurrent customers will reorder from you again and again, year after year. Cultivate these customers now for huge profits in years to come.

(3) If a customer chooses to become a Communicator, your commission income is instantly replaced with bonus income. You'll earn $120 to $420 per year from each of your Communicators for as long as you (and they) subscribe.

(4) Future World's UPDATE Newsletter, free with your subscription, shares some of the additional advantages and fringe benefits of Communicatorship. There you will find tips, new products and "Communicator only" specials, that will save you hundreds to thousands of dollars each year.

"Three benefits of Future World are things that you just can't put a price on." First, to succeed in any marketing venture, you need to become something of an expert on the product line. With some companies, that means becoming an authority on soap or fuel additives, or diet powders. But, Future World is one of the few companies in existence that invites you to become more successful by becoming an expert on yourself, and by learning to improve every aspect of your mind and body. You can elevate yourself to new levels of understanding and personal mastery that will serve you for a lifetime.

Second, Future World provides dozens of ways to gradually become an Internet expert as you develop and modify your site, add features, and perhaps even learn HTML or a programming language and use it to enhance your on-line marketing presence. You'll also learn how domain names work, the use and benefits of hosting features, having access to your own email post office, being able to create and use your own email autoresponders, and much more. Learning these things is certainly optional, since your business will operate successfully with no technical knowledge at all. But, if you wish to expand your Internet and computer knowledge, Future World places all the tools at your fingertips with its vast array of on-line training resources. And, what better or more marketable knowledge could you acquire while operating your own home business than Internet expertise? Companies routinely pay $50,000 to $85,000 per year to people with this type of specialized knowledge. And, you get daily exposure to this information and experience free as you profit from your own E-Commerce Future World business.

Third, if you've been associated with other marketing companies in the past, you know the importance of caring, knowledgeable support from people who want to help you to succeed in your new business venture. The specialists and telephone representatives at Future World today are the finest anywhere. They are college-educated, multilingual, computer-literate experts on international trade, postal and customs regulations, advertising and marketing approaches, computer science and telecommunications, and of course, the entire Future World product and service line. With its nearly 18 years of business experience Future World and its staff stand ready to answer your questions and help as your personal E-business grows and prospers. Most important, they care about you and your success. You'll hear it in their voices and in the service and advice they offer you in their email messages.

I've invited you to become part of Future World because I believe it's one of the greatest home-business opportunities in the world. I'm committed to helping you turn your business goals into reality. Together, I believe that we can build a prosperous marketing network that will span the globe. The time is right, the new technology is making it easier than anyone could ever have imagined, and the potential is virtually unlimited. Take just a minute to fill out the application and let's get started together, now. If you have any additional questions, I'm right here in your neighborhood, so feel free to call me at: [Enter your local phone number, if you wish to take calls. If not, just exclude the preceding sentence.]

Sincerely, [or, whatever closing phrase you prefer.]

[Your Name],
Independent Future World Communicator

P.S. If you feel hesitant for any reason, consider this. In 1984, when Future World opened its virtual doors for the first time, its management pledged fast, efficient service, timely payment of commissions, and a commitment to stay in business through the year 2000 and beyond. Now in 2001, while thousands of other marketing companies have come and gone, Future World has kept its promises and grown from a small company with a handful of products to a global marketing firm offering hundreds of life-changing products and leading-edge Internet services, full-color printed and digital Catalogs, and state-of-the-art on-line and telecommunications technology to serve Comms and customers in over 112 countries around the world, with one of the highest commission rates in the industry. If you're seeking business success, doesn't it make sense to join forces with a company that has proven that it knows how to thrive in any business climate? I'm here, ready to work with you. The new on-line Star Gate Internet system is also ready to work for you, around the clock. And, the products and services are better than ever. May I hear from you?

P.S. Consider just some of these unsolicited letters....

"I can truly admit without reservation, that the money-making potential of this system is exceptional. I'm proud to be associated with a real ethical company with wonderful staff." - W. Akhtar, Birmingham, UK

"I am absolutely amazed at the length and breadth of your knowledge, honesty and commitment, at Future World." - A.D. Sharpe, Florida, USA

" I find it to be the most complete and informative money making opportunity available on the market today." - R. French, Victoria, Australia

"I've been searching all this time, and I think I've ultimately found the perfect business. This opportunity is glorious!" - David Banton, Nottingham, UK


 

Letter 2

From the Desk of [Your Name]

Hi.

Thank you for your interest in Future World. I've enclosed some additional literature that will provide you with more complete information about this exciting company that allows you to launch your own fully-operation Internet company in a matter of minutes.

If you'd like to try cloning the very latest version of your own personalized Internet site, please visit the clone site at: clone.fw7.com

The access code is: FW?-XXXXX [Be sure to enter the correct access code for your site, and the brochure you are using, here.] Choose OPTION 3 for a free TRIAL CLONING experience.

If I can answer any questions or be of further assistance in any way, please write to me at:

[include your mail and/or email address – whichever you prefer]

or, call me at:

[include your personal or business phone number is you wish to accept calls. We would be grateful if you would not include Future World's email addresses or phone numbers in your ads, letters or postings since we do not accept live calls for questions. Live operators are available to accept telephone orders only. Thanks for your help with this.]

I look forward to hearing from you.

Sincerely,

[Your Name and Address]

 

[Please feel free to alter or adapt these letters to conform to your situation and/or your own speaking or writing style. If changes to the material content of any of these letters are needed, then, prior to use, please submit it for approval to our advertising and legal departments by sending a copy of your proposed letter by email to: jeff@future-world.com

NOTE: You will notice that much of the type in the above letters is white, to make it easily visible against a black background. If you with to cut and paste the text of this letter into a word processor to create or modify a personal letter of your own, be sure to change the color of type to black or some other visible color. White letters against the white background of most word processor screens won't be visible.

Thanks.

 

Copyright © 1999-2001 by Future World Corporation • All rights reserved

Future World Corporation • P O Box 153588 • Irving • Texas • 75015-3588 • USA

Voice: (972) 399-8400 • Fax: (972) 399-8300 • Email: future@future-world.com
Live Telephone Hours : 10AM to 5PM Monday through Thursday Central/Dallas Time
(4PM to 11PM GMT/London Time)